Everyday Gods, Everyday Culture, Everyday Photos

Thursday, May 31, 2007

Religiously Affiliated Businesses

This truck was found in Valparaiso, Indiana on May 26, 2007 outside of the Northside Tap (a bar). I think it's such an interesting phenomenon that businesses like this drywall and painting company visibly ally themselves with a religious motif. Perhaps this a technique that snags them a loyal clientele, however, it could also alienate perspective customers. Generally, I don't believe that it matters to consumers if their handyman is religious or not.
What do you think?

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